Graduate School of Management
University of California, Davis
Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.
BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.
Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. Link
Aravindakshan, A. and Naik, P. (2015) “Optimal Periodic Advertising” Operations Research. 63 (1): 35-47. Download
Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download
Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download
Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download
Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download
Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download
Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download
Customer Relationship Management
New Product Development