Director, Masters of Science in Business Analytics
Graduate School of Management
University of California, Davis
Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.
BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.
Rutz, O., Aravindakshan, A., and Rubel, O. “Measuring and forecasting mobile game app engagement.” International Journal of Research in Marketing. Forthcoming. Link
Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. Link
Aravindakshan, A. and Naik, P. (2015) “Optimal Periodic Advertising” Operations Research. 63 (1): 35-47. Download
Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download
Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download
Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download
Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download
Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download
Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download
Customer Relationship Management
New Product Development