Ashwin Aravindakshan


Associate Professor
Director, Masters of Science in Business Analytics (2018-present)
Graduate School of Management
University of California, Davis

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Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.

BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.



Published/Forthcoming Articles

Rutz, O., Aravindakshan, A., and Rubel, O. “Measuring and forecasting mobile game app engagement.” International Journal of Research in Marketing. Forthcoming. Link

Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. Link

Aravindakshan, A. and Naik, P. (2015) “Optimal Periodic Advertising” Operations Research. 63 (1): 35-47. Download

Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download

Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download

Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download

Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download

Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download

Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download



Marketing Management

Customer Relationship Management

New Product Development

Introduction to Business Analytics



Aravindakshan CV-Sept 2019



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