Ashwin Aravindakshan

ashwin-aravindakshan

Associate Professor
Graduate School of Management
University of California, Davis

Google Scholar
Email
LinkedIn

 

Education

Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.

BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.

 

Research

Published/Forthcoming Articles

Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. Link

Aravindakshan, A. and Naik, P. (2015) “Optimal Periodic Advertising” Operations Research. 63 (1): 35-47. Download

Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download

Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download

Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download

Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download

Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download

Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download

 

Courses

Marketing Management

Customer Relationship Management

New Product Development

 

CV

Aravindakshan CV-Feb 2017

 

Contact

3312 Gallagher Hall
540 Alumni Lane
Graduate School of Management
University of California, Davis
Davis, CA-95616
Tel: 530-752-5767
Fax: 530-752-2924
Email: Click Here
University Website