Ashwin Aravindakshan

ashwin-aravindakshan

Associate Professor
Graduate School of Management
University of California, Davis

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Education

Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.

BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.

 

Research

Published/Forthcoming Articles

Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. (Forthcoming).

Aravindakshan, A. and Naik, P. (2015) “Optimal Periodic Advertising” Operations Research. 63 (1): 35-47. Download

Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download

Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download

Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download

Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download

Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download

Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download

 

Courses

Customer Relationship Management (Syllabus – Fall 2014)

New Product Development (Syllabus – Winter 2015)

 

CV

Aravindakshan CV-Feb 2016

 

Contact

3312 Gallagher Hall
540 Alumni Lane
Graduate School of Management
University of California, Davis
Davis, CA-95616
Tel: 530-752-5767
Fax: 530-752-2924
Email: Click Here
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