Associate Professor
Director, Masters of Science in Business Analytics (2018-present)
Graduate School of Management, University of California Davis
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Education
Ph.D., Robert H. Smith School of Business, University Of Maryland, College Park, MD. May 2007.
BTech, Indian Institute of Technology, Madras (IIT-M), India. August 2001.
Research
Published/Forthcoming Articles
Aravindakshan, A., Boehnke, J., Gholami, E., and Nayak, A. (2022) The impact of mask-wearing in mitigating the spread of COVID-19 during the early phases of the pandemic. PLOS Global Public Health , 2(9): e0000954. Link (Names alphabetical, all authors contributed equally)
Gholami, E., Motamedi, M. and Aravindakshan, A. (2022) PARSRec: Explainable Personalized Attention-fused Recurrent Sequential Recommendation Using Session Partial Actions. Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, KDD ’22 (August), 454–464. Link
Unnava, V. and Aravindakshan, A. (2021) How does consumer engagement evolve when brands post across multiple social media? Journal of the Academy of Marketing Science, 49, 864–881. Link
Aravindakshan, A., Boehnke, J., Gholami, E., and Nayak, A. (2020) Preparing for a future COVID-19 wave: insights and limitations from a data-driven evaluation of non-pharmaceutical interventions in Germany. Scientific Reports, 10, 20084. Link (Names alphabetical, all authors contributed equally)
Nguyen, H.M., Aravindakshan A., Ross, J.M., and Disbrow E.A. (2020) “Time Course of Cognitive Training in Parkinson Disease.” NeuroRehabilitation, 46 (3), 311-320. Link
Rutz, O., Aravindakshan, A., and Rubel, O. (2019) “Measuring and forecasting mobile game app engagement.” International Journal of Research in Marketing. 36(2). 185-199. Link
Hilbert, M. and Aravindakshan, A. (2018) “What Characterizes the Polymodal Media of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium” Multimodal Technol. Interact.. 2(3). 37. Link
Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., Rodriguez, R.L., and Mukherjee, B. (2016) “Computing for Rural Empowerment: Enabled by Last-Mile Telecommunications.” IEEE Communications Magazine. Link
Aravindakshan, A. and Naik, P. (2015) “Understanding the Memory Effects in Pulsing Advertising” Operations Research. 63 (1): 35-47. Download
Aravindakshan, A, Rubel, O. and Rutz, O. (2015) “Managing Blood Donations by Marketing” Marketing Science. 34(2): 269-280. Download
Aravindakshan, A., Peters, K. and Naik, P. (2012) “Spatio-temporal Allocation of Advertising Budgets” Journal of Marketing Research (Lead Article), 49(1): 1-14. Download
Aravindakshan, A. and Ratchford, B.T. (2011) “Solving Share Equations in Logit Models using the LambertW Function” Review of Marketing Science, 9(1): 1. Download
Aravindakshan, A. and Naik, P. (2011) “How Does Awareness Evolve When Advertising Stops? The Role of Memory” Marketing Letters, 22(3): 315 – 326. Download
Shane, S., Shankar V. and Aravindakshan A. (2006) “The Effects of New Franchisor Partnering Strategies on Franchise System Size”. Management Science, 52(5): 773-787. Download
Aravindakshan, A., Rust, R.T., Lemon, K. N. and Zeithaml V. A. (2004) “Customer Equity: Making Marketing Strategy Financially Accountable”. Journal of Systems Science and Systems Engineering, 13(4):405-422. Download
Courses
Marketing Management
Customer Relationship Management
New Product Development
Introduction to Business Analytics
Contact
3312 Gallagher Hall
540 Alumni Lane
Graduate School of Management
University of California, Davis
Davis, CA-95616
Tel: 530-752-5767
Fax: 530-752-2924
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